A "Channel of Distribution

question 151

Multiple Choice

A "channel of distribution":

• A) usually has three members--a manufacturer, a distributor, and a retailer.
• B) is any series of firms (or individuals) from producer to final user or consumer.
• C) should be as short as possible.
• D) is not involved if a firm sells directly from its own website to final customers.

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Definitions:

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