A Public Utility That Has Adopted the Marketing Concept Would

question 135

Multiple Choice

A public utility that has adopted the marketing concept would be most likely to

• A)set up a special service to help consumers reduce expensive peak-hours energy consumption.
• B)lower prices until almost all consumers felt that prices were fair.
• C)advertise its "public service role" to improve its image with the public.
• D)use email to send customers a personal apology when blackouts occur.
• E)None of these answers is correct.

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Definitions:

Fiber Optic Technology

A technology that uses glass or plastic fibers to transmit data in the form of light signals, offering high-speed data transmission and communication.

Electrical Engineering

A branch of engineering that deals with the study, design, and application of equipment, devices, and systems which use electricity, electronics, and electromagnetism.

Grapevine

Informal channels of communication within an organization, often characterized by rumors and unofficial information.

Rumor

Information or a story that is circulated from person to person but has not been proven to be true.