Which of the Following Statements About Customer Value Is True

question 134

Multiple Choice

Which of the following statements about customer value is true?

• A) Customer value is the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits.
• B) The greater the competition, the less important customer value is.
• C) The sure way to achieve high customer value is to offer a lower price.
• D) It is the manager's view of customer value that matters, not the customer's.
• E) None of these statements is true.

---

Definitions:

Mesopotamia

An ancient region in the Eastern Mediterranean known as the "Cradle of Civilization," where the world's first cities, writing systems, and complex societies emerged, located in present-day Iraq and parts of Iran, Syria, and Turkey.

Chronological Order

The arrangement of events in the sequence of their occurrence in time.

Geographical Areas

Defined regions or spaces on the Earth's surface, whether natural or human-made, varying in size and defined by geographic boundaries.

Mutation

The chance alteration of genetic material that produces new variation.