Which of the Following Statements About Customer Value Is True

question 136

Multiple Choice

Which of the following statements about customer value is true?

• A)Building relationships with customers means providing customer value before,but not after the purchase of a product or service.
• B)Retaining current customers is usually less costly than taking customers away from a competitor.
• C)A firm's advertising department cannot be expected to develop ads to convince a customer to buy from the firm more than once.
• D)People in the organization who are not in the sales or customer service areas should never be called upon to help resolve a customer's problem.
• E)None of these statements is true.

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Definitions:

Midrange Forms

Species or variations within species that exhibit characteristics or traits intermediate between two distinct groups, reflecting evolutionary or genetic transitions.

Trait

A distinct characteristic or attribute of an organism that can be passed from one generation to the next through genetic inheritance.

Selection Phenomenon

The process by which certain traits become more or less common in a population due to differential reproduction of their bearers.

Sickle-Cell Anemia

An inherited blood disorder characterized by the production of abnormal hemoglobin, leading to deformed red blood cells that can cause blockages and severe pain.