In Order to Build Relationships with Customer Value,firms Must Do

question 257

Multiple Choice

In order to build relationships with customer value,firms must do all of the following EXCEPT

• A)ensure that everyone in a firm works together to provide customer value before and after each purchase.
• B)brief their advertising people to develop ads that try to convince a customer to buy once.
• C)attract customers in the first place-and keep them satisfied after they buy.
• D)try to adopt the marketing concept.
• E)try to eliminate costs that do not give value to customers.

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Definitions:

Marginal Cost

is the extra cost incurred by producing one more unit of a product or service.

Fixed Cost

Costs that do not change with the level of production or output, such as rent, salaries, and loan payments.

Variable Costs

Costs that change in proportion to the level of output or activity in a business.

Snow-clearing

The process of removing snow from surfaces like roads and walkways to ensure safe passage and transportation.