A Marketing Manager Made a Speech in Which He Described

question 11

Multiple Choice

A marketing manager made a speech in which he described his organization as having "really embraced the marketing concept over ten years ago." A critic in the audience argued that the manager didn't understand the "socially conscious" view of the marketing concept. Given the critic's argument, the marketing manager may work for:

• A) a fruit processor.
• B) the public library.
• C) a firm that recycles aluminum cans.
• D) a soap producer.
• E) a motorcycle producer.

Identify reasons for and manifestations of resistance to change.

Acknowledge the subtle and overt forms of resistance to change.

Comprehend strategies to minimize resistance to change, focusing on reducing restraining forces.

Understanding the role of employee resistance as a potential resource in the change process.

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Definitions:

Cool-Mist Vaporizer

A device that adds moisture to the air through the release of cool mist, often used to alleviate congestion or dryness in the respiratory tract.

Hearing Loss

Impairment of the ability to hear, which can vary from mild to profound, affecting one or both ears.

Conductive

Pertaining to the ability to conduct or transmit heat, electricity, or sound through a substance or medium.