Which of the Following Operational CRM Technologies Does the Customer

question 86

Multiple Choice

Which of the following operational CRM technologies does the customer service department typically use?

• A) Contact center, web-based self-service, call scripting
• B) Sales management, contact management, opportunity management
• C) List generator, opportunity management, cross-selling and up-selling
• D) List generator, campaign management, cross-selling and up-selling

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Definitions:

Calculated Risks

Risks that have been carefully considered and assessed for potential consequences before action is taken, often with measures in place to mitigate negative outcomes.

Need for Power

A psychological term referring to an individual's desire to control or influence others.

First-Mover Advantage

The competitive edge gained by an entity that first introduces a product or service to the market, potentially establishing a dominant position.

Niche

A specific part of the market that is focused on a distinct type of product or service.