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Zappos is an online shoe retailer,built its data-driven website catering to a specific niche market: consumers who were tired of finding that their most-desired items were always out of stock at traditional retailers.
Market Share
The portion of a market controlled by a particular company or product, often expressed as a percentage of total sales in that market.
Mission And Objectives
A statement that defines the core purpose and goals of an organization, guiding its strategies and operations.
Business Plan
A detailed document outlining the strategy, objectives, financial projections, and operational guidelines for a new or existing business.
Financial Projections
Estimates of future revenue, expenses, and profitability over a specific period, often used in business planning.
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