What Is the Technique Used to Divide Information Sets into Mutually

question 282

Multiple Choice

What is the technique used to divide information sets into mutually exclusive groups such that the members of each group are as close together as possible to one another and the different groups are as far apart as possible?

• A)Statistical detection
• B)Cluster analysis
• C)Association detection
• D)None of the above

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Definitions:

All-You-Can-Afford

A budgeting approach where spending on marketing or other business activities is based on what a company can afford rather than strategic planning or revenue projections.

Percentage of Sales Budgeting

A method for setting a marketing budget based on a fixed percentage of the company's sales.

Competitive Parity

A strategy where companies set their advertising budget based on matching the competitor's absolute level of spending or the proportion per market share.

Objective and Task

A method of setting marketing budgets based on defining specific objectives and then estimating the costs of the tasks necessary to achieve these objectives.