Todd Haitz Is the Marketing Manager for the National Basketball

question 255

Multiple Choice

Todd Haitz is the marketing manager for the National Basketball Association. Todd analyzes and tracks his marketing campaigns to determine the best success rate per project for increasing ticket sales. Todd uses an internal KPI to track his marketing campaign success. Which of the below would be an internal KPI Todd would use to track his marketing campaigns?

• A)Marketing campaign ROI
• B)Marketing campaign percentage of fans purchasing Sports Illustrated magazine
• C)Marketing campaign advertiser revenue sales
• D)Marketing campaign market share

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Definitions:

Personal Utility

The subjective value or satisfaction a person derives from using a product or service, based on personal preferences and needs.

Validation

The act of confirming or endorsing something as accurate, valuable, or worthy of recognition.

Immediacy

Immediacy in communication refers to the perception of closeness or warmth between individuals, often achieved through nonverbal cues, leading to enhanced connection and understanding.

Personal Utility

Refers to the value or benefit that an individual personally gains from using a product, service, or tool.