Your Boss,Kerry Miller,has Asked You to Analyze the Soft Drink

question 75

Multiple Choice

Your boss,Kerry Miller,has asked you to analyze the soft drink industry using Porter's Five Forces model.Which of the following represents a substitute product in the soft drink industry?

• A)Pepsi requires stores that carry Pepsi products to commit to minimum orders of 1,000 cases.
• B)Walmart negotiates a lower cost per bottle from Coke in exchange for premium shelf space in every Walmart store.
• C)Zevia Natural Diet Soda begins selling directly over the Internet.
• D)Vitamin water,fruit juice,coffee.

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Definitions:

Industry Concentration

A measure of the extent to which a small number of firms dominate the total production, sales, or market share in an industry.

Elastic

A measure in economics indicating how much the demand or supply of a good changes in response to a change in price.

Marginal Revenue

The extra revenue gained by selling an additional unit of a product or service.