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The General Ledger:
Focus Group
A qualitative research method involving a small, demographically diverse group of people whose reactions are studied especially in response to new products or policies.
Group Interview
A method of collecting qualitative data that involves simultaneous interaction with multiple participants to explore their perceptions, ideas, or opinions.
In-Group Review
A process where members of a specific group or community evaluate the work, behavior, or contributions of their peers within the same group.
Response Rates
The proportion of individuals who respond to a certain call or inquiry out of the total number solicited.
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