Examlex
Why is a sunk cost not part of the opportunity cost of a decision?
Reinforcements
In behaviorism, any event that strengthens or increases the likelihood of a behavior being repeated, which can be positive (adding a desirable stimulus) or negative (removing an aversive stimulus).
Extinction
In behavioral psychology, a process by which a conditioned response decreases or disappears as a result of repeated exposure to the conditioned stimulus without the unconditioned stimulus.
Reinforcer
Any stimulus that strengthens or increases the probability of a specific response or behavior by being delivered as a consequence of that response or behavior.
Cognitive Therapy
A type of psychotherapy that modifies dysfunctional emotions, behaviors, and thoughts by challenging and changing unhelpful beliefs.
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