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A firm has invented a new beverage called Slops. It doesn't taste very good, but it gives people a craving for Lawrence Welk's music and Professor Johnson's jokes. Some people are willing to pay money for this effect, so the demand for Slops is given by the equation q = 14 - p. Slops can be made at zero marginal cost from old-fashioned macroeconomics books dissolved in bathwater. But before any Slops can be produced, the firm must undertake a fixed cost of $54. Since the inventor has a patent on Slops, it can be a monopolist in this new industry.
Double-Blind Procedure
A research or testing method in which neither the participants nor the experimenters know who is receiving a particular treatment, to prevent bias.
Experimenter's Bias
A distortion in research outcomes due to the researcher's expectations influencing the study.
Social Desirability
The tendency of respondents to answer questions in a manner that will be viewed favorably by others, often leading to over-reporting of 'positive' behaviors or under-reporting of 'negative' behaviors.
Independent Variable
In experimental and statistical research, the variable that is manipulated or changed to observe its effect on a dependent variable.
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