Lexus Has Recently Begun a Program in Which a Used

question 8

Essay

Lexus has recently begun a program in which a used Lexus automobile which passes a 100+ point inspection is designated by the local dealer to be a Lexus Certified Pre-owned Vehicle. Would local Lexus dealers find it in their best interest to participate? Explain.

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Definitions:

Organizational Buying Process

The problem-solving procedure the firm uses to meet its goals and objectives as it relates to making purchases.

Decision Criteria

involves the standards or benchmarks used to evaluate options and make choices, particularly in business or policy decisions.

Alternatives

Different options or choices available to consumers or decision-makers in any given scenario.

Need Awareness

The stage at which the salesperson is aware of the buyer’s needs and takes control of the situation by restating those needs to clarify the situation.