How Would You Develop a Model to Analyze the Benefits

question 35

Essay

How would you develop a model to analyze the benefits and costs of stretching payables? Assume that cash discounts will be forgone and that short-term bank funds are usually available.

Know the distribution channels for consumer products and their implications for market reach and efficiency.

Understand pricing strategies and their psychological impacts on consumer behavior.

Distinguish between different marketing channels used for the distribution of various products and services.

Comprehend the rationale behind price setting strategies for new and existing products, including reactions to competition.