Examlex
A company that views pricing as a static element in a business decision:
Pre-tax Net Income
The amount of income earned by a company before taxes are deducted, representing its profitability.
Incremental Cash Flows
Additional cash flows from a new project or investment, considered when evaluating the financial viability of that project.
Stand-alone Principle
An approach to evaluating investment decisions without considering any potential impacts from external projects or operations.
Sunk Cost
A cost that has already been incurred and cannot be recovered, which should not affect future investment decisions.
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