Which of the Following Is True of Advertising Agencies for International

question 13

Multiple Choice

Which of the following is true of advertising agencies for international advertising?

• A) Cross-cultural communication between a foreign client and a local agency can be problematic.
• B) A multinational agency always has the best feel for a market.
• C) A multinational agency provides the best cultural interpretation in a situation in which local modification is required.
• D) A local domestic agency may provide a company with a high level of sophistication.
• E) Agency commission patterns are consistent throughout the world.

---

Definitions:

One Product

The term "one product" refers to a business strategy focusing on the development, marketing, and sale of a single product.

Market Segmentation

The process of dividing a market of potential customers into groups, or segments, based on different characteristics.

Marketing Program

A comprehensive plan that integrates various marketing strategies and tactics to achieve specific business objectives.

Targets

Targets refer to the specific objectives or goals an organization, project, or individual aims to achieve within a specified timeframe.