Which of the Following Is True of Advertising Agencies for International

question 13

Multiple Choice

Which of the following is true of advertising agencies for international advertising?

• A) Cross-cultural communication between a foreign client and a local agency can be problematic.
• B) A multinational agency always has the best feel for a market.
• C) A multinational agency provides the best cultural interpretation in a situation in which local modification is required.
• D) A local domestic agency may provide a company with a high level of sophistication.
• E) Agency commission patterns are consistent throughout the world.

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Definitions:

Rational Persuasion

The use of logical arguments and factual evidence to convince someone to accept a viewpoint or undertake a course of action.

Rational Persuasion

A method of influence based on the use of logical arguments and factual evidence.

Consultation

The process of seeking advice or expertise from others, typically within a professional setting.

Inspirational Appeal

The ability to inspire and motivate others through compelling vision or passion.