Lush Cosmetics, a Firm Based in the U

question 72

Multiple Choice

Lush Cosmetics, a firm based in the U.S., recently started exporting cosmetics to India. Lush introduced a new range of mineral-based makeup for the first time in the Indian market. It was also priced much higher than the other brands in the market. This is an example of _____.

• A) a penetration pricing policy
• B) a psychological pricing policy
• C) bundling
• D) price skimming
• E) cost-based pricing policy

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Definitions:

Postindustrial Society

A society characterized by an economy focused on services and information rather than on industrial production of goods.

Service Jobs

Employment positions focused on providing services rather than producing goods, including roles in healthcare, education, finance, and hospitality.

Sociologists

Social scientists who study human societies, their interactions, and the processes that preserve and change them.

Networks

Systems of interconnected people, devices, or organizations for sharing information and resources.