Which of the Following Traits Is Important for Marketing Executives

question 51

Multiple Choice

Which of the following traits is important for marketing executives involved in international negotiations?

• A) Optimism
• B) Altruism
• C) Hypersensitivity
• D) Cultural apathy
• E) Excessive aggression

---

Definitions:

Differentiation Value

The unique attributes or benefits that make a product or service stand out from competitors in the eyes of consumers.

Unit Product Cost

The total cost (variable and fixed) incurred to produce, store, and sell one unit of a product.

Elastic Demand

Describes a market condition in which the demand for a product is sensitive to price changes.

Target Costing

A pricing strategy in which the selling price and profit margin are used to determine the maximum cost that can be incurred on a product, with the aim of ensuring competitiveness and profitability.