Janet Works for a Media Agency Based in Japan

question 47

Multiple Choice

Janet works for a media agency based in Japan. Janet is helping the IMC manager of Siljure, a French cosmetics company, with the design and language to be used in an upcoming promotional campaign in Japan. The IMC manager knows what to convey but wants to advertise it in a culturally relevant manner. Which step of the IMC process is Janet helping Siljure with?

• A) Encoding of the message.
• B) Choosing an appropriate channel for the message.
• C) Decoding of the message.
• D) Providing feedback from customers.
• E) Reducing noise from competing ad campaigns.

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Definitions:

Right Frontal Lobe

The right-hand section of the frontal lobe of the brain, important for cognitive functions such as decision making, problem-solving, and control of behavior and emotions.

Memory Consolidation

The mechanism involved in turning short-term memories into long-term ones, enhancing their stability and durability.

Neural Storage

refers to the process by which the brain encodes, stores, and retrieves information.

Long-Term Memory

A type of memory responsible for the storage of information over an extended period, ranging from days to decades.