For Most Companies, Which of the Following Are the Major

question 1

Multiple Choice

For most companies, which of the following are the major components in the marketing communications mix?

• A) Public relations and advertising.
• B) Direct selling and trade shows.
• C) Advertising and personal selling.
• D) Public relations and sales promotions.
• E) Direct selling and sales promotions.

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Definitions:

Mediation

Process of intergroup conflict resolution where a neutral third party intervenes in the negotiation process to facilitate a settlement.

Arbitration

A method of dispute resolution where an impartial third party makes a decision to resolve a dispute.

Conciliation

A conflict resolution process where disputing parties come to a mutual agreement to reach a peaceful settlement.

GRIT

A psychological trait combining passion and perseverance towards long-term goals, emphasizing stamina in character.