For Most Companies, Which of the Following Are the Major

question 1

Multiple Choice

For most companies, which of the following are the major components in the marketing communications mix?

• A) Public relations and advertising.
• B) Direct selling and trade shows.
• C) Advertising and personal selling.
• D) Public relations and sales promotions.
• E) Direct selling and sales promotions.

---

Definitions:

Material Fact

A material fact is a fact that, if known, would influence an individual's decision in a transaction or in a legal case, thereby having a significant impact on the outcome.

Recklessly

Acting with disregard for the safety or consequences of one's actions, often leading to potential harm or risk.

Section 12(a)(2)

A provision under the Securities Act of 1933 that provides a remedy for investors who have been sold securities by means of a prospectus or oral communication containing a material misstatement or omission.

Securities Act of 1933

A U.S. federal law enacted to require transparency in financial statements so investors can make informed decisions regarding securities investments; it also introduced regulations to prevent fraud.