In the Communications Process in Advertising, During the _____ Stage

question 78

Multiple Choice

In the communications process in advertising, during the _____ stage, a consumer takes certain actions to respond to a decoded message.

• A) feedback
• B) receiver
• C) message channel selection
• D) encoding
• E) source identification

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Definitions:

Social Responsibility

The idea that businesses should contribute positively to society, balancing profit-making with actions that benefit the community.

Communication Model

A theoretical framework that describes the process of transmitting information from a sender to a receiver.

Harold Lasswell

An American political scientist and communication theorist known for his work in the field of media effects and the formula "Who Says What In Which Channel To Whom With What Effect."

News Release Writing

The creation of written communication, typically by a public relations department, intended for distribution to news outlets.