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A Wine Company Had to Market Its Products with a Different

question 13

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A wine company had to market its products with a different name in a foreign market as it was mandatory to translate the name in the local language. The factor that is influencing product adaptation in the above scenario is _____.


Definitions:

Textbook

A book containing the essential information on a subject, typically used as a study guide in education settings.

Coercion

The act of compelling or forcing someone to act in a certain way by use of threats or pressure.

Own Goals

Own Goals refer to objectives or targets that an individual sets for themselves, emphasizing personal accountability and motivation.

Subordinates

Individuals who report to a superior or higher-ranking personnel in a hierarchical structure.

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