Business-To-Business Marketers Frequently Misinterpret the Concept of Quality

question 44

Multiple Choice

Business-to-business marketers frequently misinterpret the concept of quality. Which of the following examples best illustrates this idea?

• A) Farmers in developing countries often prefer less-efficient but easier-to-maintain products.
• B) Accountants in the Middle East often use the abacus rather than a calculator.
• C) Some Japanese firms do not do business with many U.S. suppliers because their packaging is faulty.
• D) Products that are imported into a country are usually customized for the users in the country.
• E) ISO 9000 standards are universally accepted as a guarantee of the suitability of products in consumer applications.

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Definitions:

Transience

The quality or state of being transient; temporary, short-lived, or ephemeral in nature.

Neurons

Specialized cells within the nervous system that transmit information to other nerve cells, muscle, or gland cells.

Mnemonic

A learning technique that aids in the recall of information by associating complex information with simple, memorable cues.

Acronym

A word formed from the initial letters or groups of letters of words in a phrase or series of words, used as an abbreviation (e.g., NASA, scuba).