KFC Sells Youtiao, a Kind of Chinese Doughnut, at Its

question 39

Multiple Choice

KFC sells Youtiao, a kind of Chinese doughnut, at its outlets in China. The Youtiao is considered an important part of a Chinese breakfast menu. In marketing terms, KFC is practicing a _____ strategy.

• A) positioning
• B) localization
• C) segmentation
• D) indigenous
• E) brand

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