KFC Sells Youtiao, a Kind of Chinese Doughnut, at Its

question 39

Multiple Choice

KFC sells Youtiao, a kind of Chinese doughnut, at its outlets in China. The Youtiao is considered an important part of a Chinese breakfast menu. In marketing terms, KFC is practicing a _____ strategy.

• A) positioning
• B) localization
• C) segmentation
• D) indigenous
• E) brand

Identify the factors influencing an organization's marketing activities including external forces.

Differentiate between a market and a target market with examples.

Recognize personal experiences and perspectives as valuable in understanding marketing concepts.

Explain the concept of exchange in marketing beyond mere monetary transactions.

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Definitions:

Encoding

The process of converting information into a particular form or code to facilitate transmission, storage, or encryption of data.

E-mail

is a method of exchanging digital messages across the internet or other computer networks, allowing for efficient and instant communication.

Context

The circumstances or background that aids in the comprehension and interpretation of an event, statement, or idea.

Attitudes

A settled way of thinking or feeling about something, which often reflects an individual's views or opinions.