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Describe the Two Basic Factors That Account for Greater Market

question 39

Essay

Describe the two basic factors that account for greater market similarities among industrial goods customers than among consumer goods customers.


Definitions:

Exemplar

A typical or standard example that represents a larger category or idea.

Self-Schema

A cognitive representation of oneself that includes beliefs, feelings, and experiences, guiding how information about self is processed.

Ideal Self

A person's conception of how they would like to be, often serving as a motivation for self-improvement.

Distinctive

Having unique or distinguishing characteristics that set something or someone apart from others.

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