Adaptation of a Product to a New Culture Requires Changes

question 12

True/False

Adaptation of a product to a new culture requires changes in most of the physical attributes of the product.

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Definitions:

The Endowment Effect

A cognitive bias where people ascribe more value to things merely because they own them, compared to if they did not.

Sensory Marketing

Marketing strategies that target consumers' senses and emotions to create a deeper connection with the product or brand.

Neuromarketing

A field of marketing that studies consumers' sensorimotor, cognitive, and affective response to marketing stimuli, using neuroscience technology.

Psychophysics

The branch of psychology that studies the relationships between physical stimuli and the sensations and perceptions they produce.