The Success Achieved by Firms When They Take Their Inventions

question 50

Multiple Choice

The success achieved by firms when they take their inventions to market is referred to as _____.

• A) conversion-ability
• B) product penetration
• C) diffusion
• D) marketization
• E) mass customization

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Definitions:

Personality

A unique set of emotional, thought, and behavioral patterns that define an individual.

Reality Principle

A concept in psychoanalytic theory where the ego manages the demands of the id and the external world by delaying gratification and dealing with the reality of situations.

Rational Means

Approaches or methods based on reason and logic rather than emotions or conventions.

Immediate Gratification

The desire to experience fulfillment without delay or deferment, often prioritizing short-term rewards over long-term outcomes.