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A European Chocolate Manufacturer Received Several Complaints from Customers About

question 2

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A European chocolate manufacturer received several complaints from customers about the quality of its product when it began selling them in a tropical country. The firm had to re-package its chocolate bars in an extra plastic wrapper to protect it from the heat and dust. Which of the following factors in the local market dictated product adaptation in the current scenario?


Definitions:

Achievement-Oriented

A personal characteristic or attitude where an individual is driven by goals and the pursuit of success.

Job-Centered

An approach to management that focuses on tasks, work procedures, and output, rather than on employee needs and preferences.

Employee-Centered

Describes a management approach focusing on employees' needs, growth, and well-being to improve motivation and productivity.

In-Group Exchange

Interactions and transactions that occur within a defined group, often characterized by shared norms and mutual support.

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