A Company Focusing Its Efforts on Making Its New Innovation

question 14

Multiple Choice

A company focusing its efforts on making its new innovation more user-friendly is working on the _____ of the product.

• A) relative advantage
• B) compatibility
• C) complexity
• D) trialability
• E) observability

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Definitions:

Phineas Gage

A railway worker from the 19th century whose survival of a severe brain injury helped advance the understanding of brain function and personality change.

Neurosurgeries

Surgical procedures that are performed on the nervous system, especially the brain and spinal cord, to treat disorders or injuries.

Lobotomies

A surgical procedure that was once used to treat mental illness by severing connections in the brain's prefrontal cortex.

Ventromedial Cortex

A region of the brain's frontal lobe involved in emotional responses, decision-making, and controlling impulsive behaviors.