A Survey of U

question 48

Multiple Choice

A survey of U.S. manufacturers shows that 95 percent of respondents with Indian operations plan on expanding, and none say they are leaving. Which of the following is primarily behind this new trend?

• A) Government machinery is one of the most efficient in the world.
• B) Living standards for expatriates are comparable to the world's best.
• C) Qualified labor is cheap, and the market potential is massive.
• D) Proximity to China makes sourcing of parts easier.
• E) There is a lack of competitiveness among local firms.

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Definitions:

Enhanced Brand Equity

The increased value brought to a brand by consumer perceptions of high quality or positive experiences associated with the brand.

Line Extension

The development and introduction of additional items in the same product category under the existing brand name.

Increased Usage

The phenomenon where consumers use a product or service more frequently, often influenced by changes in behavior, marketing strategies, or external factors.

Co-branded Range

A product line developed by two or more brands in collaboration, leveraging the strengths and market presence of each.