Apple Computer Had Difficulties When It First Entered the Japanese

question 62

Multiple Choice

Apple Computer had difficulties when it first entered the Japanese market with its Macintosh computers. Some of the computers were returned unused after customers found the wrapping on the instruction manual damaged. Though this would probably be no big deal in the U.S., it was certainly a cause for concern in quality-conscious Japan. To fix the problem, Apple needed to concentrate on which of the following components of the product component model?

• A) Core component.
• B) Support services component.
• C) Packaging component.
• D) Functional component.
• E) Global component.

---

Definitions:

External Intelligence

Information gathered from outside an organization to support decision-making.

Big Data

Large and complex data sets that are analyzed computationally to reveal patterns, trends, and associations, especially relating to human behavior and interactions.

Constantly Changing

Refers to situations, environments, or conditions that undergo continuous modifications or transformations.

Structured

An organized and systematically arranged approach, often referring to data, processes, or systems.