Apple Computer Had Difficulties When It First Entered the Japanese

question 62

Multiple Choice

Apple Computer had difficulties when it first entered the Japanese market with its Macintosh computers. Some of the computers were returned unused after customers found the wrapping on the instruction manual damaged. Though this would probably be no big deal in the U.S., it was certainly a cause for concern in quality-conscious Japan. To fix the problem, Apple needed to concentrate on which of the following components of the product component model?

• A) Core component.
• B) Support services component.
• C) Packaging component.
• D) Functional component.
• E) Global component.

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Definitions:

Electrical Cost

The expenses associated with the consumption of electricity by a company or facility.

High-low Method

A technique used in cost accounting to estimate cost behavior and predict future costs based on the highest and lowest levels of activity and their corresponding costs.

Inspection Cost

Expenses incurred to ensure products meet quality standards, including costs of labor, equipment, and facilities used in inspection.

Overhead Cost

Expenses related to the day-to-day running of a business that cannot be directly tied to a specific product or service, such as rent, utilities, and administrative salaries.