Marketers of Consumer Services Face Four Kinds of Barriers in the Global

question 48

Multiple Choice

Marketers of consumer services face four kinds of barriers in the global marketplace. Which of the following of these barriers is in force when a foreign market requires that services (such as banking or insurance) originate within the country itself and not from outside sources?

• A) Protectionism.
• B) Controls on transborder data flows.
• C) Protection of intellectual property.
• D) Cultural requirements for adaptation.
• E) Language translation barriers.

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Definitions:

Desirable Consequence

An outcome or result that is favorable or wanted, often used a motivator or goal.

Negative Reinforcement

A behavioral concept where the removal of an unfavorable outcome or stimulus strengthens the likelihood of a particular behavior occurring again.

Reinforcement Strategy

A method used to strengthen desired behavior by rewarding positive outcomes or penalizing negative ones to encourage a specific behavior.

Punishment

A consequence applied to decrease or eliminate an unwanted behavior.