The Red Lobster Seafood Restaurant Is Considering Opening Branch Operations

question 55

Multiple Choice

The Red Lobster seafood restaurant is considering opening branch operations in China. However, the restaurant chain's labor union has already pointed out a potential problem with this expansion. In China, it is considered to be in bad taste to allow employees to collect tips for service. Since a great portion of a typical wait-staff person's compensation comes in the form of tips, the union would like to know how employees would be compensated for this loss. The above example illustrates which of the following barriers a consumer services marketer faces in a foreign market?

• A) Protectionism.
• B) Controls on transborder data flows.
• C) Protection of intellectual property.
• D) Cultural requirements for adaptation.
• E) Language translation barriers.

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Definitions:

Acrostic

A composition such as a poem or word puzzle where specific letters from each line create a separate word or phrase.

Party

A social gathering of invited guests, typically involving eating, drinking, and entertainment.

Levels of Processing

Refers to a framework in cognitive psychology suggesting that the depth of mental processing affects memory retention, with deeper processing leading to better recall.

Mnemonic Technique

Memory aids or strategies that facilitate the retention and retrieval of information.