According to Everett Rogers, the Goals of the Diffusion Researcher

question 94

Multiple Choice

According to Everett Rogers, the goals of the diffusion researcher and the marketer are to shorten the time lag between:

• A) the dispatch of the product from the company and the time it takes to reach the customer.
• B) the time that a budget is constructed and the time needed for the funds to reach the communication channels.
• C) initial investment and the profits obtained from those investments.
• D) introduction of an idea or product and its widespread adoption.
• E) introduction of an idea or product and when revisions can be made.

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Definitions:

Supply Determined

Refers to market situations where the quantity of products available in the market is primarily dictated by the supply side factors such as production capacity and inventory levels rather than by consumer demand.

Price Rationing

The process of distributing goods and services among consumers by setting a price level that balances demand with supply.

Allocated

Distributed or assigned resources, time, or funds to specific projects, tasks, or purposes.

Price Floor

A government- or authority-imposed minimum price for a commodity, which is meant to ensure that the market price does not drop below a certain level.