Examlex
Define Country-of-origin effect. How can a company overcome this effect?
Short-Term Memory
The part of the memory system that is responsible for holding small amounts of information in an active, readily available state for a short duration.
Chunking
A cognitive strategy for making more efficient use of short-term memory by grouping related items together into a single unit or "chunk."
Short-Term Memories
The phase of memory where small amounts of information can be kept active for a brief period.
Decay Hypothesis
The theory that information is gradually forgotten over time due to the simple passage of time, assuming no attempt to retain it.
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