In the Case of Cellular Phones, the Physical Product Is

question 49

Multiple Choice

In the case of cellular phones, the physical product is practically given away to gain the phone services contract. This could be because:

• A) the cellular phone company does not view market share as a strategic goal.
• B) the cost of production of the cellular phone is very low.
• C) the revenues from associated services exceed the revenues from the cellular phone.
• D) the margins on after-sales services for the cellular phones is low.
• E) consumers sometimes buy a variety of services that are not associated with products.

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Definitions:

Standard Deviation

It quantifies the variability or dispersion across a set of data points by calculating the average distance from the mean for each data point.

Variance

A statistical measure of the spread of a set of scores, calculating the average of the squared differences from the mean.

Sample Variance

A measure of the dispersion of a set of data points in a sample population, calculated by taking the mean of squared deviations from the sample mean.

Sample Standard Deviation

A measure of the dispersion or spread of data points in a sample from its mean.