In the Case of Cellular Phones, the Physical Product Is

question 49

Multiple Choice

In the case of cellular phones, the physical product is practically given away to gain the phone services contract. This could be because:

• A) the cellular phone company does not view market share as a strategic goal.
• B) the cost of production of the cellular phone is very low.
• C) the revenues from associated services exceed the revenues from the cellular phone.
• D) the margins on after-sales services for the cellular phones is low.
• E) consumers sometimes buy a variety of services that are not associated with products.

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Definitions:

Blind Spot

An area in the visual field that is not detected by the eye, often due to the absence of light-detecting photoreceptor cells where the optic nerve enters the retina.

Sensory Receptors

Specialized cells or structures in the body that detect stimuli from the environment and convert them into neural signals.

Blood Vessels

Tubes in the body through which blood circulates, including arteries, veins, and capillaries.

Circular Disk

A flat, round geometric shape or object that has a circular boundary.