At Which Stage of the International Planning Process Would a Marketing

question 46

Multiple Choice

At which stage of the international planning process would a marketing manager conduct situation analysis and make decisions involving objectives and goals, budgets, and action programs?

• A) Adapting the marketing mix to target markets.
• B) Developing the marketing plan.
• C) Matching company and country needs.
• D) Implementation and control.
• E) Defining company objectives and resources.

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Definitions:

Positive Reinforcer

A desirable stimulus that increases the likelihood of a behavior being repeated when it is presented following that behavior.

Money

A medium of exchange in the form of coins and banknotes; used to facilitate the sale, purchase, or trade of goods and services.

Negative Reinforcement

A behavioral principle where the removal of an unfavorable outcome or stimulus increases the likelihood of a behavior being repeated in the future.

Removal

The act of taking away or eliminating something from a particular place or context.