Big Donuts Has Already Examined a Series of Environmental Factors

question 64

Multiple Choice

Big Donuts has already examined a series of environmental factors, reviewed its company's character, and established screening criteria. What should Big Donuts do next as it proceeds with the international planning process?

• A) Match the company to countries.
• B) Adapt the marketing mix to target markets.
• C) Modify the company's position to communication objectives.
• D) Develop a marketing plan.
• E) Implement and control information obtained in the initial examination.

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Definitions:

Common Properties

Characteristics or features that are shared by a group of objects, concepts, or entities.

Integrated Mental Network

A theoretical concept suggesting that mental processes and knowledge are interconnected in a complex network within the brain.

Prototype

An original model or preliminary version of a product from which other forms are developed or copied.

American Midwest

A geographic region in the United States known for its agricultural industry, consisting of states in the central and northern parts of the country.