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According to
C. K. Prahalad and his associates introduced a new concept into the discussion of developing countries and markets-bottom-of-the-pyramid markets (BOPMs)-consisting of the 4 billion people across the globe with annual incomes of less than $1,200.
C. K. Prahalad, the global market consisting of the 4 billion people across the globe with annual incomes of less than $1,200 is termed subsistence market.
Concise Language
A way of speaking or writing that is clear and brief, using the fewest words necessary without losing meaning.
Cardiovascular Killer
Diseases or conditions that affect the heart and blood vessels, leading to high mortality rates, such as heart disease or stroke.
Garden Hose
A flexible tube used for conveying water, typically used for gardening and outdoor cleaning tasks.
Blood Vessels
The tubes in the body through which blood flows, including arteries, veins, and capillaries.
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