According to C

question 110

Multiple Choice

According to C. K. Prahalad, which of the following represents the misconception that leads international markets to ignore the bottom-of-the-pyramid markets?

• A) Products usually developed for more affluent consumers will not be appropriate for BOPMs.
• B) Most BOPMs are geographically isolated and thus difficult to access.
• C) Protective policies make BOPMs difficult to penetrate.
• D) Exchange-rate fluctuations make BOPMs very volatile.
• E) Language and cultural barriers make BOPMs unattractive and sometimes hostile.

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Definitions:

Direct Labour-Hours

The total hours worked by employees that are directly involved in the manufacturing process of a product.

Overapplied Overhead

A condition where the overhead applied to products or services exceeds the actual overhead costs incurred.

Overapplied Manufacturing Overhead

A situation where the amount of overhead allocated to products exceeds the actual overhead incurred.

Finished Goods Inventory

Products that have completed the manufacturing process and are ready to be sold.