Examlex
Discuss the functions of the institutions under the European Union.
Lifestyles
The habits, attitudes, tastes, moral standards, economic level, etc., that together constitute the mode of living of an individual or group.
Brand Equity
The value that a brand adds to a product, often reflected in how consumers think, feel, and act with respect to the brand.
Demographic
Statistical characteristics of a population, such as age, gender, income, and education, used to identify and analyze market segments.
VALS Typology
A psychographic segmentation tool developed to classify consumers based on their values, attitudes, and lifestyles, helping marketers to tailor their strategies.
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