Which of the Following Questions Should Be Asked by a Marketing

question 38

Multiple Choice

Which of the following questions should be asked by a marketing researcher when trying to establish the reliability of secondary data sources in the international arena?

• A) How much does the data cost?
• B) What language is used in the host country?
• C) Does the host country's government encourage marketing research?
• D) Who collected the data?
• E) Was the data available on the Internet?

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Definitions:

Market Value

The current value at which an asset or company can be bought or sold on the open market.

Financial Position

A company's monetary resources and obligations at a given point in time, reflected in its balance sheet.

Net Working Capital

The gap between a firm's existing assets and its immediate liabilities, showing the company's short-term financial stability.

Accounts Receivable

Financial dues customers hold with a company for the provision of goods or services, awaiting recompense.