Which of the Following Questions Should Be Asked by a Marketing

question 37

Multiple Choice

Which of the following questions should be asked by a marketing researcher when trying to establish the reliability of secondary data sources in the international arena?

• A) How much does the data cost?
• B) What language is used in the host country?
• C) Does the host country's government encourage marketing research?
• D) For what purposes were the data collected?
• E) Was the data available on the Internet?

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Definitions:

Distribution

The process by which goods or services are made available and dispersed to a wide audience or market.

Interaction

The process by which two or more entities communicate or influence each other.

Dignity

The state or quality of being worthy of honor or respect, often considered an inherent attribute of all human beings.

Personal Humility

A trait describing individuals who possess a low self-focus and prioritize the needs of others without seeking personal recognition.