_____ Data Refers to the Data That Has Been Collected

question 94

Multiple Choice

_____ data refers to the data that has been collected specifically for the particular research project at hand.

• A) Derived
• B) Primary
• C) Referential
• D) Bipolar
• E) Cohort

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Definitions:

Cognitive Dissonance

The mental discomfort experienced by an individual who holds two or more contradictory beliefs, ideas, or values at the same time, leading to alteration in one of the attitudes, beliefs, or behaviors to reduce the discomfort.

Selective Retention

The tendency of individuals to remember more information that is personally meaningful to them while forgetting irrelevant information.

Stimulus Generalization

The psychological principle that occurs when a response to a specific stimulus is elicited by similar stimuli, applied in marketing to create a familiar response through similar branding.

Stimulus Generalization

A phenomenon in psychology and marketing where a response to a specific stimulus is elicited by similar stimuli, used in branding and advertising.