Which of the Following Is One of the Two Basic

question 80

Multiple Choice

Which of the following is one of the two basic types that marketing research methods can be grouped into?

• A) Analytical research
• B) Qualitative research
• C) Descriptive research
• D) Deductive research
• E) Basic research

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Definitions:

Kurt Lewin

A pioneer in social, organizational, and applied psychology in the early 20th century, known for his leadership styles and the change management model.

Gatekeeper

A person who controls access to the media and decides if a story or news item will be published, posted, or put on the air at a TV or radio station, for example, an editor, producer, or reporter.

Opinion Leader

An individual who has the ability to influence the opinions, beliefs, or behaviors of others due to their authority, knowledge, position, or relationship.

Pew Research Center

A nonpartisan fact tank that conducts public opinion polling, demographic research, and content analysis to inform the public about issues, attitudes, and trends shaping the world.