Which of the Following Statements Is True About Qualitative Research

question 27

Multiple Choice

Which of the following statements is true about qualitative research?

• A) It provides the marketer with responses that can be presented with precise estimations.
• B) It studies the dynamic interplay of peoples' feelings and ideas.
• C) It usually involves asking respondents to select a choice from a set of responses.
• D) Data from such research can be summarized in percentages, averages, or other statistics.
• E) It is generally associated with survey research that involves "yes" or "no" questions.

---

Definitions:

Dominant Culture

The set of norms, values, beliefs, and practices that is accepted and upheld by the majority within a society or organization.

Adaptive Organizational Culture

Refers to a culture within an organization that is flexible, agile, and capable of adapting to change or environmental demands.

Organizational Goals

The objectives or targets that an organization aims to achieve within a specified timeframe, guiding its strategic and operational activities.

Attraction-Selection-Attrition Theory

A theory that suggests organizations develop unique cultures by attracting, selecting, and retaining individuals whose personalities fit well with the current organizational culture.