According to the Text, Today the Real Power of the Internet

question 78

Multiple Choice

According to the text, today the real power of the Internet for international marketing research is the:

• A) reduction in the time required for completing primary research.
• B) reduction in the cost of conducting primary research.
• C) increase in response for surveys conducted using the Internet.
• D) ability to overcome legal barriers to conducting primary research.
• E) ability to easily access volumes of secondary data.

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Definitions:

Presented Information

Data or knowledge provided or shown to others, often in a structured format.

Relational Level

An aspect of communication that concerns the nature of the relationship between the participants, including how they feel about each other.

Content Level

Refers to the depth and complexity of the material being addressed or conveyed.

Urgency

A measure of how pressing or immediate a task, problem, or situation is, often requiring swift action or attention.