According to the Text, Today the Real Power of the Internet

question 78

Multiple Choice

According to the text, today the real power of the Internet for international marketing research is the:

• A) reduction in the time required for completing primary research.
• B) reduction in the cost of conducting primary research.
• C) increase in response for surveys conducted using the Internet.
• D) ability to overcome legal barriers to conducting primary research.
• E) ability to easily access volumes of secondary data.

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Definitions:

Secondary Storage

Technology that can store very large amounts of data for extended periods.

Data

Information collected, stored, and used for analysis or processing; can be quantitative or qualitative.

Program Instructions

Detailed steps and rules that tell a computer or system how to perform specific tasks or operations.

Primary Storage

The main storage area in a computing device, such as RAM, which is directly accessible by the CPU and stores data and applications currently in use.