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The Public, Face-Saving Truth Is Known as Honne in Japan

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The public, face-saving truth is known as honne in Japan.


Definitions:

Substitution Effects

The change in the consumption pattern of goods due to a change in their prices, making consumers replace more expensive items with cheaper alternatives.

Downward-sloping

A descriptor often used for demand curves, indicating that as the price of a good or service decreases, the quantity demanded increases.

Law of Demand

The principle that there is an inverse relationship between the price of a good and the quantity demanded, holding other factors constant.

Quantity Demanded

The total amount of a good or service that consumers are willing and able to purchase at a specific price level.

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